3G Application - Award of Merit

3GTV-Global Chinese Telemedia Limited

Love 123

Application Description

"Love 123" is Hong Kong's first 3G Mobile Drama exclusively offered by CSL, the leading mobile operator in Hong Kong . With CSL's support and active promotion, this first-in-the market mobile drama sets a new trend of watching drama on mobile phones. Mobile users can also participate in the storyline development by voting their favourite ending with their mobile phone interactively.

Simply with a 3G or video-enabled handset, mobile users can view "Love 123" by pressing a few buttons on their mobile phone. There are ten episodes for Love123 and it is released through the mobile network one by one on every Monday, Wednesday and Friday. Customers can also download content related to "Love123", including colour Wallpaper, canned MMS and MP3 Ringtone of the theme song.

The whole mobile drama is planned, produced, and shoot by 3GTV and marketed by CSL for mobile screening exclusively. "Love 123" is a love story between Hans (played by Wilfred Lau), Louise (played by Gaile Lai) and Gina (played by Renee Dai)..

Back